Marketing or hiring is all about attracting, retaining, and engaging the right people. One reliable way is to use birth years as the people both in that period or ‘demographic cohort’ typically share a similar outlook. Businesses are adapting to new audience groups who have different interests and personas. (Read more)

Thanks to digitization, globalization, millennials, mobile we are in a new age of accounting. Traditional accounting metrics don’t fit well with new business models, which are light on physical assets but high on IP and rapid growth. SMEs and their Accountants that adapt to this new age have a higher chance of success.(Read more)

Succession planning is more than creating a list of temporary replacements or checklist. It should include a well-designed system since it takes an average of two to three years to develop a qualified successor. It follows five logical steps...(Read more)